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Business Interview: Amy Atlas
Posted on 12 August 2010Post by Joy
Yesterday, I posted Amy’s family interview. Today is her business interview and it is a must read. In the pictures below, see her yummy creations that will make you want to have a party ASAP.
ON BUSINESS:
1. How and when did Amy Atlas Events start?
I started by business in 2007. I have always loved to entertain and create my signature dessert buffets. It was a hobby of mine, and it organically grew into a business through word of mouth. Friends and family encouraged me to make a business out of it. After practicing law and having two children, I decided I wanted to tap into my creative side. I started by creating dessert tables for friends and then friends of friends. Because no one had taken the candy buffet to the next level, I recognized that there was a niche that could be filled. I worked hard to perfect that niche and developed a reputation as the go-to-girl for dessert bars.
2. What is your average day like at Amy Atlas Events?
It really does change from day to day. That is what makes it so exciting. It usually starts off with a blog post. Often, we’re running around Manhattan propping for great finds for our clients (whether it be the floral district for florals, fabric district for linens, an antique store for interesting vessels). We also craft, sample desserts, meet with vendors, meet with clients. Of course, there is all of the administrative stuff as well like drafting proposals and billing/accounting. We recently started doing vlogs to show behind-the-scenes at Amy Atlas Events so now we’re learning how to edit videos. There is never a dull moment here and it is what makes it exciting to work here.
3. What is your favorite part about your work?
I love seeing a client’s inspiration develop into a story for their event. It is extremely gratifying turning a client’s vision into reality and seeing their response (as well as their guests) to the design at the event.
4. Three things that are must-haves as a business person?
(1) A person to bounce ideas off of and voice of reason
(2) Tireless ambition
(3) Thick skin
5. What/who inspires you? Where do you get your creative vision?
I am inspired by everything around me. I always get a little stuck in the beginning when I am coming up with a concept. It can be very frustrating, but every designer goes through it. When I have a creative block, I usually try to take a break from what I am doing. I’ll go for a walk/run or listen to music. I find it is better to get away from what I am thinking of instead of forcing it. Often, I’ll wake up in the middle of the night and everything will “click”.
6. What is your best piece of business advice to other creative small business owners?
(1)Stay focused and never give up {my mantra!} There will be a lot of people who will tell you that you can’t. Listen to people who will tell you that you can.
(2) Do what inspires you and you’re more likely to be successful at what you do. It is not a guarantee, but it is certainly helpful. {Words from a former practicing attorney}
(3) Look for a market that no one has tapped into, but make sure there is a need.
(4) Don’t worry about being the first at what you do…just do it right.
(5) Know your brand. Be somewhat flexible and listen to client needs, but don’t cheapen your brand and change your business model just to get more clients.
7. What is next for Amy Atlas Events?
We have a lot coming up that I can’t reveal yet so stay tuned!
FINALLY:
8. Do you support any charities that we could mention?
Pediatric cancer – this is a cause that just breaks my heart. We do work with the Ronald McDonald House, Ovarian Cancer Research Fund, and do work for breast and prostate cancer charities. Cancer has been prevalent in my family so it really hits close to home.
Thank you so much Amy for opening up your life and business to all of us. We look forward to seeing more of your stunning work in the future!
For more information on Amy Atlas, visit:
http://www.amyatlas.com (website)
http://blog.amyatlas.com (Sweet Designs Blog)
Posted in Family & Business Feature,Life
3 comments
Family Interview: Amy Atlas
Posted on 11 August 2010Post by Joy
I am so excited to introduce to you Amy Atlas, a highly sought after NYC event planner, celebrated among other things, for her signature dessert tables. Many of us have seen her work in countless magazines such as Better Homes and Gardens, InStyle, Real Simple, Martha Stewart Weddings, and blogs such as Design Sponge, Style Me Pretty, Apartment Therapy, decor 8, and more. You are in for a real treat with this interview about her lifestyle and wonderful family!
1. Tell us about yourself and what you do?
I’m an event stylist with a specialty in creating stylized dessert tables.
2. Where do you live (city/state) and where do you work?
NYC
ON FAMILY:
1. Introduce us to your family. What do you love about your family?
What don’t I love?! My husband is my best friend and rock. We have two boys and they have their distinct personalities. Our older son is like my husband and I – very intense and type A. Our younger son is the comedian in the family and lightens everything up. It never ceases to amaze us that we actually created them.
2. Do you have any fun family traditions? (birthdays, holidays, vacations, etc)
We have lots of family traditions. We have a tradition every Sunday called Atlas Cultural Sunday Funday (if I have a party on Sunday, then it becomes Saturday or a weekday Funday). We pick a different region of the world and visit a restaurant with that region’s food so the kids (and we) can be exposed to different types of food. We’ve visited Argentinian restaurants in Rego Park, Greek restaurants in Astoria, and Italian restaurants on Arthur Avenue in the Bronx. It exposes our children to different types of food and teaches them about different cultures in the world. We love that they are developing a good palette at a young age. Our boys get really excited about it and have a chart to check off all of the places we have been to.
We also try to have Shabbat dinner every Friday night to celebrate our own culture. Our kids really look forward to Shabbat dinners because they sing songs and they know that it is the start of the weekend.
3. What is your favorite family meal or a typical family meal?
In addition to the meals above, we really enjoy making brunch in our home. My older son loves to set the table (starting young!) and both kids love filling carafes with juice, setting out granola and fresh muffins. We usually have tons of options on the table so it is eye candy for them.
5. When it comes to clothes, where do you shop for your kids? Favorite boutique store? Favorite online store?
I love Lester’s on the Upper East Side. They have a great variety of everyday clothing. My boys are active and I like them to be comfortable. Lesters also has lots of rocker style shirts (like the Kingsley brand) which I love. I’m also a Ralph Lauren fan and love his clothing for special occasions.
6. Describe your ideal family vacation.
A place that has a nice balance lots of activities for the kids, culture for the whole family, and a pool/beach for a little r & r (if at all possible!)
7. What are your dreams/goals for your family?
Our biggest hope is that our kids will grow up with a strong sense of values and good ethics. We just want them to be good kids. Growing up in Manhattan can be hard on kids and it is easy to live in a vacuum/get caught up with your own sub-culture. My husband and I made a promise to each other that we’d never get caught up in that.
9. Any advice to other families/parents/soon-to-be-parents?
Enjoy every moment because it goes by fast! Everyone says it, but I am starting to see it now myself.
ON MOTHERHOOD/SELF:
2. How do you balance motherhood and work?
It is a constant balancing act. And it is hard. My best advice to moms who are running a business is to give up on the notion of being perfect at everything. Unless you have unlimited help, you just can’t do everything. Once I accepted that, I felt more comfortable with how I balanced work and motherhood.
3. What is your average day like as a mom?
It really depends on the day, but everyday starts with getting the kids ready for school/camp. My husband is great and helps out in the mornings with drop off while I’m doing my blog post for the day. After school is when I try to “turn off my work hat” so I am completely there for them. We go for bike rides, have playdates, they put on shows before dinner, we cook dinner together, etc. After dinner, I snuggle up with both boys in their beds and it is story time until they doze off. I often doze off with them for a quick power nap and then wake up soon thereafter to spend time with my husband and then resume work.
4. Describe your personal style when it comes to fashion?
There are times I like to dress traditional, yet other times when I like to dress a bit funkier. It depends on my mood.
5. Where do you like to shop for yourself? Favorite boutique store?
I love Intermix and have been shopping there for years. I also love DVF, Tory Burch, Nanette Lepore, Calypso St. Barths and Trina Turk. Those are my faves!
Thank you Amy! You continue to inspire me and so many others by being true to yourself, your family values, your fabulous sense of style and stunning creative work. Readers, stay tuned for Amy’s Business Interview tomorrow!
For more information on Amy Atlas, visit:
http://www.amyatlas.com (website)
http://blog.amyatlas.com (Sweet Designs Blog)
Posted in Family & Business Feature,Life
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- 3 comments
3 Kim - The TomKat Studio Says:
August 11 2010 at 09:07
Amy is an incredible inspiration to so many. Not only in her design talent, but as a mom balancing business with work. I had the pleasure of meeting her last week and she is such a sweetheart!
Twitter: tomkatstudio
Hometown: Phoenix
2 Maureen Says:
August 11 2010 at 05:47
Amy is my idol, for sure. She seems like a very real person and super talented. Great interview!
Twitter: andersruff
Hometown: Charlotte
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About Joy
Milan, Italy '07
I am a wife, mom of two little citizens of the world, hopeful entrepreneur, traveler, and a foodie-wannabe. I am also CIO of my husband's photography studio by day and blogger by night. When I'm not editing this blog I love lazy weekends at home with my husband and daughters. I also enjoy reading, cooking, shopping, anything involving chocolate, evenings out, vacationing, dreaming, hoping and believing.
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3 Jensey Says:
August 26 2010 at 11:19
I hope in my lifetime they'll make computer monitors that you can reach in and grab what you see, because I'm totally coming back to eat all this in about 50 years. ;)
Twitter: jensey
Hometown: Nashville, TN
2 brandy j Says:
August 13 2010 at 11:16
Thank you so much for posting this interview! Amy has always been an inspiration to me! I love that she focuses on her brand and niche - making her specialized and different from everyone else. A gorgeous, creative and smart businesswoman - hard not to love her!
Twitter: brandyj
Hometown: van wert, oh
1 Heather - Chickabug Says:
August 12 2010 at 10:37
Wonderful interview! I'm so inspired by Amy's sound advice - and of course, the amazing photos!